FAR® Advertising and Licensing Information
Advertising Standards
All advertising must conform to the
Fine Art Registry’s Official Publishing Standards.
- Advertise on Fine Art Registry’s Homepage: Our Home Page has been designed to accommodate high-profile advertising. This prime cyber real estate has enormous impact. Our daily visitors will have your ad placed in their view to click through for extensive details about your business. For more information on pricing see general information below or to find out more on how we can help your business, please contact .
- Other Ad Placements: Ads or announcements drawing attention to your company, with a click through for full details about your business or upcoming event are also available on Fine Art Registry’s Home Page and throughout its web pages. These ads are strategically located throughout the web site adding value for your business that far exceeds print ads. For more information on pricing, see general information below, or to find out more on how we can help your business get noticed, please contact .
- Licensing Fine Art Registry’s trademarks. Enhance your products. Fine Art Registry’s identifying marks can be licensed for a wide range of products, such as canvas, paper, brushes, board, or any other art supply or product associated with fine art and collectibles. Companies interested in using our trademarks are required to enter into a non-exclusive trademark license agreement with Fine Art Registry™. If you would like more information on Fine Art Registry’s trademark licensing opportunities, please contact .
- General Advertising Rates Information—2006 Monthly Rates*
| Format Options |
| Banner: Can be placed at the top or bottom of a screen and may include company name, logo or product. |
$500* |
Links: Links directly to company’s web site;
Purchased with company profile |
$400
$200 |
Company Profile: Factual information about a company, its products, services, resources and contacts:
First screen;
Each additional screen. |
$500
$500
$100 |
| *Rates paid annually in advance will be discounted 20% |
Sponsorship: Customized content containing news, fine art and collectible features, on topics of interest. Consult for special quote.
Terms and Conditions
Fine Art Registry welcomes advertising on its web site as an important means of keeping fine art and collectible professionals and consumers informed about new and better products and services available to fine art and collectible industries.
Products and services eligible for advertising on Fine Art Registry must be relevant to and effective and useful in the fine art and collectible industries. Fine Art Registry reserves the right to accept or reject any advertisement at its sole discretion.
Advertisers may provide ready-to-scan artwork in the size desired, a GIF file or JPEG file on diskette not to exceed 15K. Banners should approximate 6” in width and 1” in depth. Banners across the top of the page should be 370 pixels wide by 72 pixels deep. Banners across the bottom of the page can be up to 540 pixels wide by 72 pixels deep. Banners below the navigational bars should approximate 100 pixels wide by 133 pixels deep.
Copy must be submitted to the Publisher at least 10 working days before each calendar month to allow for timely review and processing. Any changes to existing copy within the same calendar month may be subject to production charges.
Because of limited availability of positions, all space will be sold on a first-come first-served basis.
Payment terms in advance and payable by credit card.
Rates, position availability and production charges are subject to change without notice.
Advertising Mailing and Contact Information
Global Fine Art Registry, LLC.
3431 West Thunderbird Road
Phoenix, AZ 85053
Advertising Sales Manager
888-595-ARTS (Toll Free)
602-595-2227 (Office)
602-595-2445 FAX
e-mail:
Advertising Standards
Fine Art Registry™ (FAR®) seeks to promote the fine art and collectible industries. In serving this objective, FAR communicates regularly with the fine art and collectible industry professionals as well as with the general public. FAR welcomes advertising as an important means of keeping art and collectible enthusiasts apprised of new and better products and services. Such advertising must be factual, dignified, tasteful, and intended to provide useful product and service information.
The publication of an advertisement is not to be construed as an endorsement or approval by Fine Art Registry or any of its agents or representatives, unless the advertisement specifically includes an authorized statement by Fine Art Registry that such approval or endorsement has been granted. The fact that an advertisement for a product, service or company has appeared on Fine Art Registry’s web site or in any of its planned publications shall not be referred to in collateral advertising.
As a matter of policy, Fine Art Registry will sell advertising space when the inclusion of advertising material does not interfere with the purpose of Fine Art Registry. Fine Art Registry reserves the right to accept or reject advertising, at its sole discretion, for any product or service submitted.
- General Eligibility Requirements
- All advertisements submitted for display on Fine Art Registry are subject to review.
- Advertisements must not be deceptive or misleading.
- Products or services eligible for advertising on Fine Art Registry must be relevant to and effective and useful in the fine art and collectible industries.
- Advertisements will not be accepted if they conflict with or appear to violate Fine Art Registry’s policies and procedures, as well as Fine Art Registry principles and ethics, or if the advertisements are deemed offensive in either text or artwork or contain attacks of a personal, racial or religious nature.
- By submitting advertising copy, advertisers certify that such copy and the advertised product(s) are in accord with applicable government laws and regulations (for example, equal opportunity laws). Acceptance of advertising on Fine Art Registry is not to be construed as a guarantee that the manufacturer has complied with such laws and regulations.
- Fine Art Registry reserves the right to decline advertising for any product involved with a government agency challenge or denial of product marketing and for any technique or product that is the subject of an unfavorable or cautionary report by any governmental agency.
- All claims of fact must be fully supported and meaningful in terms of performance or any other benefit.
- Unwarranted disparagements or unfair comparisons of a competitor’s products or services will not be allowed.
- Comparative advertising must be fair and, unless it is “puffery,” must be substantiated adequately.* Comparative advertising that is not puffery is strictly reviewed because of the potential that it may unfairly attack a competitor or mislead the professionals or public.
- Alcoholic beverages and tobacco products are not eligible for advertising.
- Books related to fine art and collectibles are eligible for advertising. Appropriate books of interest for professionals as well as consumers are eligible for advertising on Fine Art Registry.
- Miscellaneous products and services not specified in these standards may be eligible to advertise on a case-by-case basis.
- Guidelines for Advertising Copy
- The advertiser and the product or service being offered should be clearly identified in the advertisement.
- Advertising that simulates editorial content must be clearly identified as advertising. The word “advertisement” must be displayed prominently for all advertorials.
- Guarantees may be used in advertisements provided the statements that are “guaranteed” are truthful and can be substantiated. However, no guarantee should be used without disclosing its conditions and limitations. When space or time restrictions preclude such disclosures, the advertisement must clearly reveal where the full text of the guarantee can be examined before purchase.
- Advertisements must not quote the names, statements or writings of any individual, public official, government agency, or other organization without their express written consent.
- Time Requirements
- Advertisers are strongly urged to submit all ad copy in rough form.
- Review of advertising will range between 5 and 30 working days depending on the number of revisions.
- Advertising Challenge Procedures
- In the interest of an ethical forum, any advertisement appearing on Fine Art Registry may be challenged. This standard also applies to any professional or consumer.
- All challenges must be submitted in writing to Fine Art Registry.
*Comparative advertising is the practice of directly or indirectly comparing identifiable products or competitors in advertising messages and usually making a comparison on one or more specific attributes or characteristics. Puffery is advertising that makes general or vague claims about a product that cannot be measured and that neither mentions a competitor’s name nor makes comparisons to an identifiable product or group of products.
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