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Joan Altabe - FAR Columnist Article

Open Letter To Artists (From An Art Critic) - Part 13
Pop Art Poppycock
by Joan Altabe - 10/12/2006

If your style is Pop art, reset your relays. Pop art is a dagger writhing under fine art’s work-shirt, striking like a serpent – invisibly.

Pop was OK in the '60s, when it burst onto the art scene out of rebellion against abstract expressionism's messy inwardness. But it went too far.

I’m thinking of Warhol. He repeated the look of Brillo boxes, Campbell soup cans and Coca-Cola bottles, and even the face of Jackie Kennedy in her bloodied pillbox hat after her husband's assassination, and in that repetition, he numbed our perception. He gave us aesthetic emptiness.

'Marilyn' by Andy Warhol

It was no accident that Warhol used silkscreen prints for his celebrity portraits, like those of Elvis, Marilyn and Martha Graham. With such a reprinting technique, he could reproduce an image over and over for the most stale, impersonal look.

Warhol said that anything is boring if you look at it long enough. He said he loved being bored and he said he wanted to be a machine - blank and cold. This accounts for why he repeated his images in mechanical reproductions that he silk-screened onto canvas. He made wallpaper, glorifying sameness and mass-production. He attacked individuality, originality and everything else that art used to be, and the real thing never recovered.

As a result, art, the so-called food of the soul, became processed, as far removed from human experience as a TV screen and I blame Warhol. This Chauncy Gardiner of picture making, who liked to watch life rather than live it, succeeded in turning art into a banality that deifies detachment. His hard colors and deadpan expressions did art in.

Gone now are the days of the Zen-like calligraphy of Robert Motherwell, who pioneered abstract expressionism. He was my teacher, so I'm probably biased, but I miss the range of emotions that his work conveyed.

Warhol’s art of slickness and shallowness is enough to send those of us who shrink from the excesses of Baroque art running to it for relief.

Not that this muse-less master of the mundane was the only art killer.

What Roy Lichtenstein accomplished - reducing the world to oversized newspaper cartoon panels, complete with the printing press-process look - never seemed worth the millions they sold for. The hardedge of his cartooning style lacks - well - edge. Lichtenstein admitted being "anti-contemplative, anti-nuance (and) anti-mystery," purposely distancing his work from life, from lived experience. He might as well have hung a sign on it that read, "Do Not Disturb."

When making his cartoon paintings, Lichtenstein even included the dots that mechanical reproductions are made of, blowing them up so you're sure to notice that they're reproduced.

'Popeye' by Roy Lichtenstein

He used an opaque projector to magnify drawings onto his studio wall where his blank canvas hung, and proceeded to make a painting look like he never laid a hand on it. He extolled the idea of reproduced things, and by doing that, he extolled the vicarious life.

This passivity in paint, this copycatting the printing-press process, this leaving nothing human behind, was a career-long practice. If only he had kept up the sketching he did for his painting. Now that was something. I first saw it in a 1989 show at the Museum of Modern Art in New York: small, casual, pale drawings in colored pencil. They weren't smooth. They looked like a man made them, instead of a machine.

And rather than dots seen in mechanically processed images, Lichtenstein used clusters of diagonal lines, a sketching technique that artists use to suggest shade and tonal shifts.

It's not that I don't understand how he came up with the newspaper-cartoon look in his painting. As a parent, I sympathized when one of his children accused him of not being able to draw as well as a cartoonist and he took up the challenge by painting Mickey Mouse.

But I don’t get making a life out of parodying it. That he did is tantamount to Andy Warhol's decision to paint soup cans.

Soup cans, cartoons: six of one, half-dozen of the other. Both Lichtenstein and Warhol were stringently, unalteringly methodical in their zeal for zeal-lessness.

When Lichtenstein died, The Washington Post obituary said he made stupid images into art and the vulgar into chic. How does blowing up a stupid image and rendering it a reproduced cartoon get to be chic, let alone art?

The San Francisco Chronicle obituary recalled that Lichtenstein's early ambition was to make a painting so "despicable it would defy appreciation."

If you’re into defying appreciation, too, if your work is narrow, repetitive and vapid, you have a lot of explaining to do. To yourself.

Joan Altabe | October 12, 2006

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Oh Joan, if everyone loved what you appreciate…. what a boring world it would be. If you don’t “get” making a life out of parodying it, the beauty is you don’t have to. You’re not the first art critic to “not get it”. Artist’s create what they feel compelled to create, period. History shows many a art critic that had less then positive things to say about an artist’s work but luckily it didn’t stop the artist from continuing to create what they were inspired to do.

As for Warhol and Lichtenstein, I think auction records for their work speaks volumes. Based on art shows that I’ve attended in the past year, I have to say the market remains strong for pop art. I observed that artist’s selling pop art had more people admiring, commenting on, enjoying and (wait for it….) buying their work. Will art collectors eventually grow tired of adding pop culture art to their collections? Ultimately that is determined by the general public and/or art collectors at large. My personal experience from an artist and art collector perspective is that collector’s are still lining up to buy it. You know, the ones who “get it”.

Lorna Wallace
October 16, 2006

Lorna,
I appreciate your interest. If nothing else, your stand against mine prompted discussion - always a good thing.

I just wish you'd have argued the pro- Pop position with something more than market value and mass appeal. OK, you cite parody. But I think you're giving Pop more credit than it deserves. Warhol would be the first to admit that his work is as banal and empty as it looks. In the catalogue for his first retrospective show in '68, held at the Moerna Museet, Stockholm, he said, "I like boring things . . . If you want to know all about Andy Warhol, just look at the surface of my paintings and there I am. There's nothing behind it."

Bad enough that Warhol imitated soup cans. But it wasn't even his idea. In a Warhol biography in '89, author Victor Bockris related the genesis of the soup can paintings.

Warhol had just come out of a "nervous breakdown" and feared he might be slipping towards another after seeing a show of fellow Pop artist Claes Oldenburg's garishly painted soft sculptures of underwear, ice cream and pies. Warhol was upset because he didn't think of it.The soup can paintings came out of the following conversation between Warhol and a struggling interior designer Muriel Latow. Warhol was intent on doing something big in art, but he didn't know what.

Warhol: "It's too late for the cartoons," he said, alluding to the fact that Roy Lichtenstein already was doing that. "I've got to do something that will have a lot of impact, that will be different from Lichtenstein and Rosenquist, that will be very personal, that won't look like I'm doing exactly what they're doing. I don't know what to do! Muriel, you've got fabulous ideas. Can't you give me an idea?"
(She agreed if he would pay her for the idea).
Warhol: "How much?"
Latow: "Fifty dollars."
Warhol: "OK, go ahead," he said after writing out a check. "Give me a fabulous idea!"
Latow: "What do you like most in the whole world?"
Warhol: "I don't know. What do I like most in the whole world?"
Latow: "Money. You should paint pictures of money."
Warhol: "Oh gee, that really is a great idea"
Latow: "You should paint something that everybody sees every day, that everybody recognizes - like a can of soup."

The rest is a history already written. As for Warhol's market value, it's a head-scratcher, especially of you compare the $11.7 million for his soup can to auction sales of work by Picasso and Monet. Picasso's "Le Repos" painted in 1932, said to be his greatest period, fetched $7.9 million. Monet's "Matinée Sur la Seine," part of a series that was the precursor to the famous "Waterlilies" series, sold for $5,725,750. Warhol outsold Picasso and Monet.Go know.

Joan Altabe
October 16, 2006
Writers response to Lorna Wallace

Hello Joan,
Well my PRO- pop art reply wasn't ENTIRELY based on mass appeal and market value, but that in itself is a pretty strong argument. Let's face it... most artists want to reach an audience with the work they create. I'm going to go so far as to say they also hope it will speak to people who will ultimately buy it. The first part of my reply to your article was about artists creating what they are inspired to do, first and foremost.

As for Warhol, if he reached out to someone for inspiration for an idea(s)... he ultimately had to put "pen to paper" so to speak. It was still his artistic endeavor, not the person who said he should paint money or soup cans. If you had 10 artists in one room and asked them to create a soup can, I guarantee you that each artist would have their own artistic vision, style and medium in which they created it. Would each artist find an audience and buyer for their creation? Would one artist's soup can have more mass appeal then the others? Warhol's work struck a cord with art collectors world wide and still does today. If it didn't, we wouldn't be having this discussion almost 20 years after his untimely death. But I'm not here to necessarily defend Warhol's work or any other "pop culture" person, place or thing that an artist is inspired to create. Nor am I trying to convince you or anybody else that they should enjoy or appreciate pop art.

My point is if you think Pop Art was just "okay" in the 60's but has no place today (like its time is up and should have never really had a place in the art world to begin with), historically speaking, it begins to sound like art critics of days gone by that deplored cubism, abstract, surrealism, impressionism... the list goes on. There have always been critics (during their respective time period) that were quite sure these genres would not catch on or last and surely nobody could possibly like it, let alone buy it. But alas... they did.

I think pop art WILL stand the test of time just as the genres have that I noted above. After all, pop art isn't just comic book characters and soup cans. I see it created in many different mediums and styles. Artists continue to create Pop Culture as an art form because they're inspired to do so and people continue to identify with it and collect it. That has been my experience as an artist and what I have observed as an art collector over the years. I just don't see it going away. Ultimately history will prove one of us wrong. Thanks for the reply.

Lorna Wallace
October 19, 2006

It’s a good thing, this exchange. I hope you see it that way, too, Lorna Wallace.

You argue well, and your points are well taken. The one about 10 artists in a room asked to work on the same subject, each having his or her own vision, should, in theory, be a good one. Alas...

Have you seen the piece in this month’s Boston Globe about Lichtenstein copying other’s visions verbatim, even including the words. Of course, if you count scale and color, verbatim isn’t accurate, is it? The Lichtenstein Foundation reasons that what Roy did was a “codification” of sentiment that had been worked out by others, and therefore not an exact copy. Hmm.

Still, as the article notes, Roy broke the copyright law. (Musicians who even sample others music have to pay them royalties). The Copyright Act also prohibits “derivative” work. Apparently, Roy’s work was either a copy or a derivative.

All that said, I take your point, that art is whatever artists and their patrons say it is. I just don’t agree with it is all. Again, thanks for caring.

Joan Altabe
October 20, 2006
Writer's response to 2nd comment by Lorna Wallace





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